SPEED REALLY MATTERS!
SPEED REALLY MATTERS! Why It Should Matter to You?
Even if you don’t think that page load affects your Google rankings enough to matter, you should be concerned about it from the user experience side of things. Particularly, studies have shown that:
A one-second delay in page-load time leads a drop in page views (11 percent), conversions (7 percent), and customer satisfaction (16 percent), according to the Aberdeen Group.
Econsultancy research found that 47 percent of consumers expect to wait no longer than two seconds for a web page to load. Additionally, 88 percent of people who experience a dissatisfying visit due to page load times are less likely to shop from that site and more than a third will tell their friends about the bad experience.
According to KISSmetrics, 18 percent of mobile users will abandon a website if it doesn’t load in less than five seconds. If it takes more than 10 seconds to load, 30 percent will abandon the site.
These are the real reasons why you need to ensure that your website loads as quickly as possible. Even if you have the number one ranking in search results for your target keyword, you are wasting all of your marketing efforts if your visitors are leaving due to slow loading time!