Why speed matters

70% of cellular network connections globally will occur at 3G or slower speeds through 2020

According to Google.com, most cellular network connection speeds around the world are going to be throttled to 3G or slower speeds now until 2020. This means if your page speed is over 2 seconds, on 3G it falls to about 4 or 5 seconds.

Studies show that for every second of page speed loss over 2 seconds you lose a huge percentage of your visitors.

How can you know what your mobile page view is? Test it on Google.com


Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions

Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? You might be surprised.

According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.

This means you’re not just losing conversions from visitors currently on your site, but that loss is magnified to their friends and colleagues as well. The end results – lots of potential sales down the drain because of a few seconds difference.

So how do you test and measure your site’s load time while squeezing every drop of performance out of your website? Here’s how:


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